Quickly Build Your Effective Online Business with Commerce Server 2000!

Microsoft Commerce Server 2000 reduces the complexity and the time for building tailored, effective electronic-commerce solutions. By providing the application framework together with sophisticated feedback mechanisms and analytical capabilities, Commerce Server allows you to quickly develop sites that optimize the customer experience, encouraging repeat business and forging tighter partner relationships.

Commerce Server 2000 provides the critical e-commerce infrastructure needed to build an effective online business. User profiling and management, product and service management, transaction processing, and targeted marketing and merchandising are all integrated to create a comprehensive system customizable for your specific needs.

Slash time-to-market without sacrificing functionality and customization. Pre-built applications for sell-side business-to-business and retail e-commerce provide the framework and business processes that can be readily tailored or extended with in-house development or the industry's largest selection of third-party add-ons.

Empower your business managers to close the loop with customers and partners by giving them both the decision support they need and the real-time feedback loop that enables them to be responsive to the ever-changing needs of customers and partners. By closing the loop, business managers offer highly personalized and relevant content to your site users, which in turn converts browsers into buyers and ultimately impacts your company's bottom line.

Benefits

• Build effective, user-centric solutions...Build customer and partner loyalty and increase profitability with an integrated personalization, merchandising and buying system that provides the foundation for effective business-to-consumer and business-to-business solutions. Commerce Server 2000 includes the critical components for building or extending your online business.
• Profile and manage... your customers and trading partners for site usage authentication and advanced targeting and personalization.
• Personalize the buying experience... with one-to-one marketing and targeted merchandising that increases the ordering convenience and relevance of content for your customers to, in turn, increase loyalty and turn browsers into buyers.
• Tailor your order and merchandising processes... to fit your unique requirements today and yet be modified easily over time as your business grows and changes.
• Get to market faster... Quickly build and deploy the tailored solution you need by starting with the most-comprehensive set of integrated pre-built business components and partner solutions available. With Commerce Server 2000, your time is spent optimizing your business, not building infrastructure.
• Out-of-box business-to-consumer... and business-to-business applications and pre-built business components let your developers focus on customizing your site, instead of worrying about the plumbing.
• Designed for extensibility... Commerce Server 2000 makes it easy for you to build your business online just the way you want it, so your unique value shows through to your customers and partners.
• Empower your business managers... Give those accountable for the business the control to manage the online business day to day. With Commerce Server 2000, business managers are in the know, and they have the control to maximize the effectiveness of their online site. Commerce Server 2000 incorporates advanced business analytics and centralized management that empowers business managers to quickly respond to changing customer needs. Business managers can take advantage of the following Commerce Server 2000 capabilities.
• 360-degree decision support... through data warehousing, data mining, and advanced analysis that incorporates all relevant information, beyond click-stream data, to provide a more holistic view of the business.
• Centralized, Web-based management... of users, products and services, marketing campaigns, reporting, and more to make it easier to make the site more relevant to users over time.
• Grow your online business easily... Commerce Server helps you grow your online business and supports that growth through the scalability, extensibility, and manageability of the Microsoft Windows DNA 2000 platform. Through integration with other Windows DNA products, Commerce Server 2000 becomes the user-facing application that hands off to your trading partners and feeds your existing back-end systems. As your Web farm grows, Commerce Server 2000 leverages Windows DNA 2000 to simplify the management of your application across even very large distributed environments. As part of Windows DNA 2000, Commerce Server takes full advantage of being integrated with the most widely adopted Web platform in the world to offer the proven scalability, availability, and reliability you require to build a successful online business.
• Commerce Server: Your solution for e-commerce success... Whether you are building the next blockbuster e-retailer site or securing tighter relationships with commercial customers and business partners, Commerce Server 2000 is the right e-commerce system for you. Get to market quickly, optimize your customers' experiences, and empower your business managers to build success into your online business.

Features

• User profiling and management
  Profile and manage millions of users with the Profile System, which aggregates attributes from underlying LDAP-, SQL-, or ODBC-compliant data sources.
• Personalization and targeting
  Optimize the user experience with the extensible Targeting System, which presents relevant content based on user preferences, business rules and system-driven analyses.
• Business analysis and data mining
  Provide business managers advanced decision support using the Business Analytics System, which incorporates click-stream, user profile, product, campaign, and segmentation data.
• Centralized business management
  Analyze and manage site business functions -- including marketing and advertising campaigns, targeting rules, reports, customer and partner data, auctions, and catalogs -- using the Business Desk.
• B2C and B2B starter applications
  Get to market quickly with comprehensive Solution Sites that are scalable and tailorable to meet your specific business needs.
• Custom business processing
  Tailor your order processing, advertising, and merchandising with custom or third-party add-ons using the Business Processing Pipelines.
• Integrated product catalog
  Easily organize and manage products or services with the Product Catalog System�s search, custom pricing, and XML-based update capabilities.
• Campaign management
  Create and manage personalized promotions, direct marketing, product and price promotions, and advertising campaigns using Campaigns.
• SQL Server 2000 database (included in bundled SKU only)
  Leverage SQL Server 2000 -- the high-performance database with built-in XML support -- for data warehousing, OLAP-based reporting, and product catalog data storage.
• Built-in support for BizTalk Server, Host Integration Server, and Application Center (available separately)
  Integrate with trading partners, leverage host data, and easily manage your application across highly scalable server clusters using these Microsoft server products
• Built-in standards support
  Maximize solution extensibility, flexibility and interoperability through support for XML and other Web privacy, security and data interchange standards.