Mailer's Data Quality Com Object Suite
Now you can add powerful address and telephone lookup
and verification routines to your custom applications --
including your Web site! Data Quality Components are easy to
use and the most efficient, cost-effective way for you to achieve
clean data.
- Verify address and phone data in real-time or batch
- Catch data entry errors and reduce keystrokes
- Increase mailing and shipping address accuracy
- Find closest dealer location to a customer
- Reduce fraud and the waste associated with bad addresses
Use the built-in power of Data Quality Components to quickly
and efficiently generate clean, updated address and telephone
information. Three objects combine resources to validate,
standardize, and enhance your contact data: Address Object;
Phone Object; and Name Object.
SCRUB ADDRESS DATA FOR ACCURACY
Protect against fraud, waste, and excess postage by cleaning up
your database of bad and undeliverable addresses. Address
Object is powered by the MAILERS+4 CASS certified address
verification engine. This is your guarantee that your addresses
are being verified and standardized to meet the strictest USPS
specifications for accuracy.
- Add ZIP+4, carrier route and delivery point codes
- Resolve data inconsistencies
- Find costly duplicate records
- Automate efficient mail operations for postal discounts
PROFIT FROM STANDARDIZED AND ENRICHED DATA
Geographic data, including latitude and longitude coordinates,
can be appended to your scrubbed address information. You can
use this data with your distance, mapping and location lookup
applications.
You will also be able to
- Analyze your list to improve target-marketing strategy
- Customize and personalize direct-mail communications
NEED TO PINPOINT CUSTOMERS OR DEALERS?
You can add a separate geocoding object at any time to append
precise ZIP+4 latitude/longitude and Census tract and block
numbers. For details, see the GeoCoder Object data sheet.
STAY CONNECTED TO YOUR CUSTOMERS
Enhance telemarketing effectiveness and increase the integrity of
your database by updating and correcting U.S. telephone area code
and prefix combinations. Turn those "wrong numbers" into the
ringing phones of your customers and prospects with Phone
Object.
- Verify and update U.S. and Canadian phone numbers
- Update area codes that have split
- Correct bad and missing area codes
- Standardize telephone format for consistency
TARGET YOUR MARKET BY GENDER
Discover the gender makeup of your database and increase
response rates to gender-specific marketing messages. Name
Object splits a full name into components and appends a gender
code using a database of over 12,000 multi-ethnic first names.
- Parse a full name into its five components
- Append gender code based on first name
- Catch vulgar words
