BusinessMAP 5 Overview

Territory Design and Advanced Database Mapping

BusinessMAP lends itself to a variety of business applications. Use BusinessMAP for territory design, demographic analysis, customer prospecting, route planning, and more.

Why Use BusinessMAP?

Whether you work in business, education, government, or for a nonprofit agency, a significant portion of the information you use every day is geographic in nature.

Most people intuitively process and analyze graphical information presented in a map with a speed and thoroughness that far exceeds an evaluation of the same data displayed in the linear format of a table, list, or spreadsheet.

The following are examples where visualizing data and creating maps solve problems and generate insight:

• A salesperson views a territory map and realizes new strategic insights into where the best customers are located and new areas of potential growth.
• A retailer uses a map to solve perplexing yet common problems such as how to plan the most efficient delivery routes.
• A map helps the advertiser view response rates aiding in better ROI for future promotions.
• An educator tracks scholastic scores with street addresses and districts.
• A police department displays data that depicts crimes that occur across a city.

BusinessMAP 5 Features!

BusinessMAP 5, the affordable database mapping and territory design application, offers all the great features of BusinessMAP 4, plus the following new additions.

• Map Charts - You can add bar, pie, and value-sized pie charts to your map to further emphasize and compare data per area.
• Updated Data - This includes updates to the map data, D&B business listings, and ESRI's demographic data estimates and projections, as well as the addition of world data.
• Application Programming Interface (API) - Create custom tools and applications via a COM API.
• Spider Diagrams - Also known as desire lines, spider diagrams depict a many to one relationship. For example, see which customers visit store A and store B, and examine customer locations relative to store locations and the distance between a customer location and a particular store location. Or examine competing products and see if there is a geographic correlation amongst the purchasers of those products.
• Spatial Calculator - The Spatial Calculator helps you build relatively equivalent territories based on common geography and a single specific variable. For example, if you have an ideal threshold in mind, such as total number of households, you may use this tool to select a group of geographic areas until that threshold is met for each territory.
  

  You may use one of many variables attached to the geographic layer or from a database layer added to the map. The more probable variables would be area (square miles), population, number of current customers, and total current sales.

  For example, you want to build a territory using various polygons of the same geography (states, counties, ZIP Codes, census tracts, etc.). You select the geography and variable field, and then use the ID tool to select polygons by clicking on them in the map. Multiple areas (counties, for example) are selected until the desired threshold is met. You may subtract a county to bring it back down closer to the threshold level, or you may add or subtract polygons to find the best group of polygons that is relatively equal to the predetermined value.

  In some cases, you might have a region or territory where the value is currently less than that of another territory, but predicted to grow by 25% in the next year, so you can factor this into your total value. Once you are satisfied with the value/selection, you can click the Create Territory button and all selected or yellow polygons are made into a territory.
• Label Manager - This is a toolbar that enables you to quickly change the labels for any given layer. Change font type, style, size, and color without stepping through the edit layer wizard.
  

  Note that when a font style (bold, italic, underline, or outline) is changed for a multi-class layer (cities, streets, rivers, etc.), the label change will affect all labels at all zoom levels for that layer. For example, at the USA level, the cities layer has labels bolded based on city population. If you change the font style to make all city labels bold, the differentiation will be lost. However, if you only change the font color or type (Aerial to Times Roman, for example), the differentiation will remain.

• Find Similar - This enables you to find an area with demographics similar to a selected area. An area may be any specific polygon of a polygonal layer (state, county ZIP Code, census tract, etc.) Choose up to three demographics and the desired threshold for each variable and BusinessMAP will find the most similar areas within the map view.

Additional Features in BusinessMAP 5

BusinessMAP: Report generator
Easily create reports in MS Office applications with pre-defined templates, customize, or even create new templates for common reports with maps, demographics, charts, and more.

BusinessMAP: GPS connectivity
Connect your GPS receiver to show and track your current location on the map with second-by-second updates.

BusinessMAP: Add raster image map layers
BusinessMAP now reads georeferenced raster data such as aerial photos that can be displayed separately or combined with vector data (streets, city limits, etc.).

BusinessMAP: Elevation map layers
In addition to all the U.S. map data of BusinessMAP 3, you get beautiful shaded color relief maps depicting the elevation of each individual state and the entire USA.

BusinessMAP: Additional datasets
Although BusinessMAP comes with U.S. maps down to streets level detail, you can now purchase additional dataset to include European maps, Canadian maps, U.S. topographical maps and aerial photos, and more.

BusinessMAP: Large scale printer output
Now print large scale C, D, and E size maps on a plotter for wall charts depicting territories, demographic analysis, and other customized maps you create.

BusinessMAP: Copy legend
Copy the legend with or without the map to paste in other applications or reports

BusinessMAP: Updated contact manager links
New links for the latest versions of ACT! and GoldMine contact management software for plotting your database, group, or current contact.

BusinessMAP: Video demonstrations
A series of videos enables you to easily understand the various tools allowing you to quickly produce insightful maps and reports.

BusinessMAP: Updated U.S. data
The U.S. maps, D&B business listings, and demographic data has all been updated to provide greater accuracy in geocoding and analysis.

BusinessMAP Links to Your Data

BusinessMAP 5 installs direct mapping links from the toolbar of your contact manager or spreadsheet ACT!, Excel, GoldMine, and Outlook. This gives you access to all the features of BusinessMAP including one or multiple-stop contact routing. You can also add customers, contacts, competitors and prospect databases to your map in any of the following formats:
• Access
• ACT!
• Outlook
• dBASE
• Excel
• Paradox
• GoldMine
• Lotus 1-2-3
• text files
• and more.

Add map layers in ESRI Shapefile or SDC format. Save your maps as:

• GIF
• JPG
• TIF
• EPS
• BMP
• HTML (Web page)
• and other formats.

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BusinessMAP's Demographic & Geographic Data

More than 500 U.S. 2000 Census-based demographic variables are provided down to Census Tract level by ESRI Business Information Solutions. More than 500 consumer expenditure variables for Automotive, Insurance, Financial, Restaurant, Retail Spending and Medical industries are included at the State and County levels, which is excellent for performing various types of analyses (see Industry examples on back). BusinessMAP 5 contains all new geographic data (ZIP Codes, streets, etc.) with high-quality maps.

BusinessMAP 5 Add-ons!

With the addition of an European datasets, BusinessMAP is now an international product. Other add-on datasets such as U.S. topographic maps. World Map, aerial photos and digital elevation city maps make a compelling program suite.

BusinessMAP: European dataset includes municipal boundaries, highways, roads, city streets, rivers, lakes, and cities are all available for the following countries: Austria, Great Britain, Italy, Spain, Poland, The Netherlands, France, Luxembourg, Portugal, Belgium, Denmark, Germany, Norway, Switzerland, and Sweden. Add databases by individual country or to all of these countries at once. Expand your business in Europe with BusinessMAP!



BusinessMAP: US Topographic maps - The recognized standard for land use detail and infrastructure data. All 58,000 maps have been seamlessly merged together and are available on CD by state at a scale of 1:24/25,000 and 1:100,000 (except for Alaska which is 1:63,360 and 1:125,000). These maps are excellent for emergency assistance, site selection, surveying, real estate, planning and more.



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Dun & Bradstreet Business Listings

The Dun & Bradstreet database of 16 million business listings is integrated into BusinessMAP 5 and can be searched by Business Name, Location, Description of Business or SIC code. Other D&B fields provided include Business Name, D-U-N-S number, Address, Telephone, Annual Sales Range, Annual Employee Range, Latitude/ Longitude and more.

Search results are plotted on the map and can be viewed in the BusinessMAP database window. Sample listings are as follows: doctors 332,000, hospitals 22,000, restaurants 267,000, gas stations 80,000, attorneys 113,000, banks 124,000, schools 240,000, drug stores 52,000, and beauty shops 280,000.

All D&B fields except Sales and Employee range are exportable in .DBF format at additional cost.

BusinessMAP Multi-level Territory Design

BusinessMAP 5 contains a 4-level hierarchical territory design that lets you build territories and then group them into regions, areas, etc. Data can be summarized by territory or region to analyze performance and make decisions concerning territory realignment. You can select any mixture of geography (State, County, ZIP3, ZIP5 or Census Tract) to design territories or have BusinessMAP 5 automatically create territories using your database.

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BusinessMAP: Routing and Call Planning

Call planning is even easier with optimized routing and the ability to search along your driving route. For example, a medical equipment salesperson planning to visit hospitals in two cities could add a Dun & Bradstreet database of Nursing Care facilities to the map. It is then easy to search along the driving route to find facilities to visit, add them to the route and then recalculate the route with driving directions to all chosen stops.

BusinessMAP 5 also has geographic query capability for finding all points (clients, competitors, prospects, etc.) within a circle, rectangle or polygon drawn on the map. Two regions composed of three districts each. Search for customers, prospects, points of interest along your route.

BusinessMAP: Reports and Power Presentations

With new report templates, you'll find it simple to create meaningful reports by adding maps and database information in Word, Excel, and PowerPoint complete with titles, graphs, shadows, and more. Territory, income, population, ring analysis and sales reports are just a few examples of the reports that are created with only a few mouse clicks.

Custom reports can be developed by editing one of the standard templates or by separately creating a Word, Excel, or PowerPoint template.

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BusinessMAP Additional Features

Map customization: Select just the geography you want to display and work with: states, groups of states, or perhaps just specific counties or ZIP Codes.

Output to Palm: Download maps and diving directions directly to your Palm device.

Print an array of map sizes: D size wall charts to inserts for various day planners.

GPS Support: Locate and track your position.

How Do Different Industries use BusinessMAP 5?

BusinessMAP: Marketing & Sales
Marketing Organizations - plan trade areas, analyze customer buying patterns, develop media placement plans, analyze promotion success, perform customer demographic analysis.

Sales Organizations - customer relationship management, design & balance sales territories, forecast sales, target direct mail, review territory sales, distribute sales leads geographically, locate interview site closest to largest number of interviewees, call planning and routing.

BusinessMAP: Retail Industry
Retail Firms - plot customer locations, analyze customer demographics, target direct mail, locate new retail sites, map customer visits.

Customer Service - refer customer to nearby dealer or service center, map customer locations.

BusinessMAP: Energy & Utilities
Oil Companies - locate your competitor's service station, analyze demographics around most profitable stations, perform site analysis for new stations.

Utility Companies - locate customers and service calls, analyze energy consumption data.

BusinessMAP: Financial Industry
Bank - analyze demographics to plan branch and ATM locations, plot customer locations and analyze demographic patterns, analyze loan distribution for Home Mortgage Disclosure Act (HMDA).

Insurance - plot claim history, analyze demographics in high and low claim areas, evaluate territory coverage.

BusinessMAP: Health Care Industry
HMO - locate closest HMO to patient, plot patient locations and analyze area demographics

Research - identify disease occurrence patterns

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BusinessMAP System Requirements:
• Pentium or higher CPU
• 256MB of RAM
• VGA or higher resolution video card and monitor
• 4GB of available hard-disk space for CD installation and 4.7 GB for full installation
• Platforms Windows 98, ME, NT 4 SP 6.0, 2000, XP Professional, XP Home Edition
• DVD drive required (Media on CDs can be special ordered)

Business MAP 5
BusinessMAP 5 Full version	$325.00 ON SALE NOW!
BusinessMAP 5 Network Options
BusinessMAP 5, 5 User Network Version	$1575.00
BusinessMAP 5, 10 User Network Version	$3000.00
BusinessMAP 5 Add-On Options
BusinessMAP: European Dataset	$199.95
BusinessMAP: World Map (does not include streets or city datasets only country borders. You can plot lat/long points.)	$49.95
BusinessMAP 5 Upgrade
BusinessMAP 5.0 Upgrade from Version 4.5	$150.00
BusinessMAP Financial Services Edition
BusinessMAP FSE - Financial Services Edition	$1445.00 ON SALE NOW!

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